About Florian
Work
Banana Studio
Leading UMG (GER) towards GenAI adoption
Directing change across an entire company is probably the most challenging task. A colleague and I initiated processes and workflows to achieve this.
Creative Direction
Ecommerce
Process Management
Marketing
Alpha
Leading the product design for a massive web app
An end to end journey that spans across the globe, touching on literally every single step of the product development process.
E2E
UX Design
UX Research
Brand
Motion
Internal tool
Thoughts around
my work
I bring facilitation as a core skill into your process
Being able to bring colleagues, partners or shareholders along your thoughts and creating alignment is crucial for my work.
I am a huge advocat of the trio approach for product teams
I do think that the greatest outcomes are being created when product, engineering and design are on an equal level.
I love working with people
The people in your company are what matters not the institution of your company.
We are humans, we design and create for humans, not entities.
The story around your product is more important than the product
Without a story your product is nothing. Create a world around your product and you will succeed.
I had the pleasure of working with Florian on several projects, and I can confidently say that he is one of the most innovative and dedicated designers I’ve collaborated with. His creativity consistently brought fresh perspectives to our work, often pushing our solutions beyond the obvious and into truly original territory
A managing director
I had the great pleasure of working with Florian in a product team. I found him to be an excellent listener and forward-thinking problem solver with broad UI / UX experience. He has a great sense of design and I am a big fan of his style.
A product manager
With his help, we have been able to design very user-friendly products, build strong product communities, introduce user-centric product development and define co-creation-based decision-making processes for 800 people involved!
A vice president for digital products and innovation
Whether working with product teams, engineers, or stakeholders, he invests in relationships and brings people together, ensuring that design, tech, and strategy move in sync. He pushes boundaries in his craft—testing, iterating, refining—until the final product isn’t just functional but distinct, immersive, and filled with delight
A UX research lead